The Science of Business.
FischerJordan employs cutting-edge analytical tools and techniques to help transform your business. However, we do not stop there. Every analysis and model we build is created with a focused view of the strategic context and technical environment it will be applied in. This ensures our analytics are both strategically relevant, and can be implemented in a timely way to drive maximum impact.
Strategic Focus Areas
Before you define the right metrics for your organization, do you know the results those same metrics should drive? Not knowing costs you valuable resources. We can help. Tools we employ for your analytics solution include:
PRICING & PROFITABILTY MANAGEMENT
Understand your profitability drivers by product and segment. Identify specific opportunities for re-pricing and margin improvement.
MARKETING & SALES EFFECTIVENESS
Improve marketing and sales results through targeting and performance analytics.
Discover how our 4-step process has helped clients avoid confusion and succeed in the marketplace.
CASE STUDY –
Using Data to Develop Models for Long-Term Profitability
Marketing executives at a top US credit card issuer were interested in cross-selling more business products to their >20mm consumer card holders. Based on their research, their penetration rate was at less than 25% of its potential. By employing customer-level analytics across marketing channels, products, and segments, and combining these with a real-time investment optimization engine, we were able to help them drive a 40% lift in customer NPV, $1B in incremental card spending, and a 5% lift in new customers acquired.
CASE STUDY –
Managing Business Performance Through Driver-based Analysis and Dashboarding
Executives at a leading healthcare firm needed to understand the profitability drivers of their business and optimize them across customer and product segment. Understanding the value generated by each dollar of opex spent, and developing an interactive P&L to help manage them on an ongoing basis, allowed them to convert their opex base into an asset with continuously improving top-line and bottom-line returns.
At a Fortune 100 financial services firm combined customer experience, usage, profitability, and risk indicators to create an integrated dashboard for executives, CSRs, and account managers that drove $15M in top line growth.
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3 Key Ways Strategy Can Transform your Organization
Our decisions are directed by facts, not opinions.
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