by Boaz Salik | Jan 3, 2019 | Analytics
There are a variety of business scenarios where it is desirable to simulate the results of a controlled test, but no robust control cell exists. For example, marketing campaigns and other communications are often sent to customers based on their profile, without...
by Boaz Salik | Jul 30, 2018 | Strategy, Technology
Complexity often receives the same treatment within the context of business, IT, and enterprise architecture that roaches & mice receive when you encounter them in your house. The very notion of complexity is almost offensive to some executives and consultants....
by Boaz Salik | May 11, 2018 | Strategy, Technology
My very first job out of college was the management of a system test environment for a client server application my employers, Andersen Consulting, were building for the local Baby Bell back in 1995. In that role, I learned very quickly that how you test, and, even...
