by Boaz Salik | Jan 3, 2019 | Analytics
There are a variety of business scenarios where it is desirable to simulate the results of a controlled test, but no robust control cell exists. For example, marketing campaigns and other communications are often sent to customers based on their profile, without...
by Neet Shah | Dec 13, 2018 | Analytics
Type 2 Diabetes is a major health problem in the US. The disease affects ~30 million Americans at an annual cost of ~$250 billion. It is the leading cause of death in the U.S., as well as the leading cause of kidney failure, stroke, heart disease, loss of toes, feet...
