Focus your business game.
Just as an optical collimator takes divergent rays of light and ensures they travel in the same direction, FJ Collimator works with nascent businesses to ensure their Sales, Product, Finance, and Marketing functions all work together to achieve common goals.
Rachael has an idea....
After deep market research and some initial development work, Rachael launches WellBit to revolutionize the MedTech industry. She soon wins some pilot clients and starts generating revenues.
...sees traction and wants to expand...
To further develop her product and boost sales, Rachael is looking to raise capital. However, she is confused about the investors who would be most strategic for WellBit and also finds it hard to prioritize sales efforts.
...reaches out to investors and hires a sales team...
Confident about her product, Rachael reaches out to some investor friends, applies for loans, and sends cold emails to different VCs. She also recruits a sales team and launches several marketing campaigns to land big clients.…encounters difficult questions...
As she moves forward, she is asked tough questions about her business, growth strategy, and product from investors and prospects alike.
-What is your target addressable market?
-What is your product development plan?
-What are your strengths and weaknesses relative to your competitors?
-How do your 5-year financial projections look?
...needs help in raising funds and winning clients...
Losing valuable time to competitors, she looks for help to identify and engage investors and navigate the headwinds in growing her business.
Are you in a similar position to Rachael – wanting to take your growth to the next level but lagging in the process? Are you seeking guidance about relevant investors, business positioning, or deal negotiation and closing? If yes, we are here to help!
Where FischerJordan Can Help
Our strategic solutions will help you surmount the obstacles in expanding your business and accelerate your growth to the next level
GETTING THE BEST INVESTORS
Identify the right investors for your business and pitch your product the right way.
OPTIMIZING SALES & MARKETING
Build a healthy sales pipeline using targeted lead gen and ROI analysis for different campaigns.
CRYSTALIZING PRODUCT FOCUS
Gain product clarity by assessing customer needs, market landscape, and competitors.
Getting The Best Investors
CRAFTING A COMPELLING INVESTMENT PITCH
We leverage our experience of being on both sides of the funding table to tailor your pitch as per the audience and best position your business to get the desired response from investors.
PUTTING YOUR BUSINESS IN THE BEST LIGHT
We help you present a captivating story about the future potential of your business by building a data-backed financial model that proactively addresses the questions of investors.
ENGAGING THE MOST STRATEGIC INVESTORS
We utilize technology and industry connections to qualify relevant investors and engage in proactive marketing of the deal through the most effective channels to maximize feedback.
Optimizing Sales and Marketing
RUNNING TARGETED LEAD GENERATION
BENCHMARKING MARKETING STRATEGIES
FORECASTING YOUR SALES
PIPELINE
Crystalizing Product Focus
SIZING YOUR TARGET
MARKET
We utilize different approaches to assess the size and penetration of market segments based on geography, customer characteristics, capabilities, and workflow focus.
UNDERSTANDING YOUR
COMPETITIVE POSITIONING
We perform a detailed bottom-up analysis of capabilities and pricing to identify specific areas of strength and weakness and determine the gaps in the market that you can fill.
ANALYZING YOUR
CUSTOMER NEEDS
We conduct customer interviews and secondary research to identify the pain points for your target customers and distinguish the capabilities that would uniquely match their needs and wants.
Unlock your growth like Rachael
Through her partnership with FischerJordan and WellBit’s hard work, Rachael is able to raise Series A funding, develop a targeted sales strategy, and unleash exponential growth for her business.
While product innovation is central to creating a successful business, the next few steps in expansion can be treacherous for startups and existing businesses. FischerJordan can help you to save time, effort, and resources in getting past your funding and sales challenges and accelerating your growth trajectory. It’s your turn to unlock growth!
Case StudIES
A Data-Driven Approach to Fine Tuning Product and Pricing Strategy
What Does Your Real Sales Cycle Look Like?
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