STRATEGY

Consider the whole.

FischerJordan helps you align your foremost initiatives to a strategic vision supported by rigorous analytics and enabled by your technology portfolio.

 

Strategic Focus Areas

 Your strategy is your best way to stay on track in the midst of a rapidly changing marketplace. Our strategic solutions rely on several different areas of information to help you consider the whole. Some of the capabilities we’ll help you assess:  

INVESTMENT & OUTCOMES OPTIMIZATION

 

Maximize the impact of your investments by optimizing product, segment, and channel ROI.

RE-ENGINEERING

 

Increase performance and maximize productivity by rethinking your business processes and resourcing strategy.

Case Study

 

Clearly Define Your Business Objectives

Leaders at a Fortune 500 Financial Services firm wanted to quantify the value generated by their marketing investments. Their multimodal marketing strategy generated simultaneous touch points across web, email, telephonic, direct mail, and in-person channels.

The business objective was to optimize the firm’s marketing investments across the various marketing channels and products they were promoting.

Acquire & Synthesize Relevant Data

In order to tackle the problem we needed to develop a robust model which could isolate and measure the performance of their individual marketing campaigns within each of their customer segments and product lines.

In order to do this, we accessed their Salesforce database to pull all recent sales and marketing campaigns and their results, their Finance databases to pull all available information on customer behavior and profitability, and their product database to understand the features, pricing and functionality of the various products they were promoting.

We then created a methodology for standardizing ROI results across the various channels, enabling business leaders to judge campaign performance using a consistent set of metrics.

Develop an Action Plan

In order to simplify execution and drive measurable results, we worked with the client to develop a reporting dashboard which allowed leaders to quickly and easily assess which marketing strategies were most effective for each of their customer segments.

The dashboard yielded immediate insights regarding where to invest incremental marketing efforts, and could also be updated in real-time as new campaigns and results materialized to reflect the latest market conditions.

Partner with You to See it Through

Using this tool, our client implemented a process of continually tracking, measuring, and improving their marketing efforts by focusing on the most impactful marketing strategies for each customer segment.

This allowed them to identify nearly 60% of marketing funds which could be effectively redeployed to improve customer acquisition rates while also increasing retention rates and overall profitability.

Case Study

 
Clearly Define Your Business Objectives

A leading US health services firm was facing pressure to close a P&L gap by significantly reducing in-year expenditures. Their goal was to reduce costs while minimizing the impact to their client service levels, growth potential, and strategic flexibility.

Their B-B-C business model meant that a majority of their expense base was devoted to servicing their clients employees and families (collectively known as members) through the use of call center staff, 3rd party vendors, and direct mail.

Acquire & Synthesize Relevant Data

We combined customer service utilization and outcomes data with financial databases to identify multiple levers through which the organization could reduce expenses, and ranked them based on their potential impact on client service levels, growth potential, and strategic flexibility. This allowed us to identify several effective profitability drivers that did not impact the business in a significant way.

Develop an Action Plan

Our analysis led to several concrete recommendations on which we based our proposed action plan.  Examples include:

Demand Optimization: Use a member’s gender, age, and health risk factors to create propensity to engage models which identify members with the lowest likelihood to engage. These members can be targeted for outreach using low-cost digital modalities without impact overall engagement levels.

Demand Elimination: Eliminating wasteful or ineffective processes.

 

Process Optimization: Reducing activities which don’t provide value to the business or customer.

Partner with You to See it Through

With a combination of vendor management, waste elimination, process optimization, and resource redeployment, we helped our client reduce operational costs by 15%. Careful planning with key business leaders and functional stakeholders enabled our client to implement the recommendations quickly while maintaining or improving their client SLAs, growth rates, and strategic flexibility.

At a major Care Management provider, we leveraged member health and claims data to quantify and improve impact of products on health outcomes and reduce claims cost by 15% in targeted segments.

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3 Key Ways Strategy Can Transform your Organization

Strategies should lead to specific actions and results.

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