TECHNOLOGY
Turn roadblocks into bridges.
Your strategy is only as good as your organization’s technical ability to implement it. An airtight strategy backed by rigorous analytics won’t make it past an insufficient technical infrastructure. We give you the necessary technological tools to bring your strategies to fruition.
Strategic Focus Areas
A mechanic has no use for kitchen knives, and a chef can’t do much with wrenches. Sometimes getting the results you want comes down to having the right tools for the job. We don’t just give you the right technology to realize your strategic objectives, but custom solutions for your specific use case.
NON-TRADITIONAL DATA
Our unique approach to strategy and analytics encompasses both traditional data sources (public records, credit bureaus) and non-traditional sources (social media presence, review sites).
STRATEGY AUTOMATION
We build and deploy custom solutions (e.g SiteTracker™, matching algorithms) to automate key components of your strategy.
Case Study
Business leaders at a Fortune 500 Financial Services firm wanted to quantify the value generated by their marketing investments. Their multimodal marketing strategy generated simultaneous touch points across web, email, telephonic, direct mail, and in-person channels.
Siloed marketing departments and data storage had prevented their internal teams from collaborating on a unified measurement methodology for their campaigns. Business leaders struggled to compare results across channels and customer segments.
Case Study
Our client, a US based health services firm, was facing pressure to close a P&L gap by significantly reducing in-year expenditures. Their goal was to reduce costs while minimizing the impact to their client service levels, growth potential, and strategic flexibility.
Their B-B-C business model meant that a majority of their expense base was devoted to servicing their clients employees and families (collectively known as members) through the use of call center staff, 3rd party vendors, and direct mail.
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3 Key Ways Strategy Can Transform your Organization
Are you spending hundreds of hours a year monitoring your favorite websites for changes?
Simplify your market research efforts with our SiteTracker™, an automated app that sends you a weekly rundown of changes on any website you choose (up to 100 pages). Use the button below to get started!
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